This is our digipak name. We decided to go with 'Gangsta' instead of Kehlani's 'Gangster' as we felt this gave it a unique twist. The use of colloquial language also aided in the 'gangster' theme, as this is related to lower class area's that are more likely to use this restricted code. Ultimately, these area's and type of people are more likely to be involved in gang activity, meaning this was a clever, yet subtle, title. We wanted it to be in black letters as we felt this would be the most convenient colour, due to it matching with everything and wouldn't be easily blended out. However, we did have to change this colour to white on our digipak cover, as the grafitti in the background made it difficult to see the 'Gangsta' title. We also wanted it to look quite edgy and replicate real graffiti, as this created a more realistic portrayal for our audience. We also felt that it worked well with our 'Grunge Records' font, as it was quite similar.
We wanted Mikah's name to be in a different font to the Gangsta title, this is because we wanted her name to individually stick out against the other titles. This was good for promoting and marketing our artist as it made her name memorable. We wanted to use bold, simple letters as it was the clearest font to use, however still made a bold statement to the audience, showing she is still a dominant character.
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