Digipak Planning- Pictures

 This is our planned digipak front cover. As explained in previous video blogs, we decided that we wanted bold texts and we wanted our main image to have Mikah with the bat over the shoulders. This is because it gave a sense of dominance and made her look like a dominant ethnic representative of the R&B genre. We wanted to incorporate bright and vibrant colours, through the use of a grafitti background. We also came to a consensus that we wanted Mikah to wear a cropped hoodie, as this would attract the audience's attention, however was only a subtle and minor way to make our artist seem destructive and admirable.

What we changed: We changed the shot of Mikah, we decided to use a long shot as it didn't show off as much of her midriff We changed the camera shot, we later decided on a long shot, as this worked better with our background picture and created synergy between this ancillary text and the music video as we used quite a lot of long shots in this product. 

What we kept the same: We kept the title name the same 'Gangsta'- we changed Kehlani's original name 'Gangter' to an 'a' instead of 'er', as this gave it a more unique aspect. We also incorporated the vibrant graffiti background to cohere to the R&B genre, shown in my other blogs through artist's such as Rhianna.

This is our planned digipak left inside cover. We wanted to have Chrissy dancing on this page (the performance aspect of our music video) as this created synergy between our ancillary text and music video. We wanted the background to be black to make the images of Chirssy stand out.

What we changed: One aspect that we changed within our digipak was the way we placed Chrissy's images on the page. We originally wanted all three of her pictures in a line at the bottom, however we changed this to putting them all down the left side of the page, this enabled us to bring in another feature to the page. We came to a consensus to put the lyrics to the main song 'Gangsta' on this page on the right-hand side, as this would enable the audience to understand the lyrics and make a link between this and our conceptual narrative.

What we kept the same: We kept the black background and images the same.

This is the left inside cover of our digipak. This side of our digipak would contain the CD. We wanted the CD to have bright colours, which would be consistent with the front cover. We did this by using the same image.

We also decided that we wanted the background behind the CD to be black, as this is consistent with the right inside cover, and also makes the CD stand out.

What we changed: We decided not to put the 'Gangsta' title on the CD, as this was already done on the front cover. Instead, we wanted to let the audience know that Mikah was the soul artist on what they was about to listen to, and if they liked it, this would be good for marketing and promoting the artist.