Tour poster
This is my groups tour poster. We decided to choose a tour poster instead of a magazine advert, as we feel it would be a lot more effective in attracting and appealing to our target audience. Tour posters are easier to be uploaded as an image onto social media platforms such as Facebook, Twitter, YouTube.
This is why we incorporated links to Mikah's social media sites, as this would enable our audience to follow our artist and build a connection with her. Inevitably, this would be good for marketing our product as it widens our audience, and it also aids in the promoting of our audience. We decided to make it a 'tour' poster as it shows that our artist is active and willing to build her career, ultimately attracting the attention of spotters to support her through her journey. It's also a good way for her to keep a good relationship with her audience, meaning our views would increase. Libby, Nikki and I chose to put Mikah's name and the album name 'Gangsta' on the poster in bold letters as this makes the both of them memorable.
We additionally included 'Available now on iTunes and in stores', as this entices the audience/text receivers to download our song. Lastly, we used a our record label logo 'Grunge Records' to promote it let the audience know that there will be up and coming songs, similar to what we did with Mikah. We also thought that our logo was a valid representation of our artist as it includes some of the same colours (purple) that we have incorporated throughout all of our ancillary texts, and our music video.
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