Definition- aim (something) in a particular direction or at a particular person.
Above is a video of us directing on the second day of filming. Whilst filming it's clear that we gave instructions on Mikah on what to do, such as where to stand and how to position herself. We also discussed as a group what we thought would look best within the music video, we would often shoot in the same location but from different angles to ensure that we had enough footage.
Because my group and I were just beginning to become close, we found it quite difficult to communicate with each other on the first day of filming. As a result, most of this footage wasn't included in the music video. Because of this, we realised that we needed to be more verbal with each other, in order to make the music video as good as possible.
Because of our unsuccessful first day of filming, we all made sure that that we gave constructive criticism, to ensure that we didn't just go along with something that we didn't think looked good. Although in this video it seems as if we all agreed with each other for the majority of the time, that was not always the case. Sometimes one of us wasn't happy with the lighting, the way Mikah was positioned or wasn't satisfied with the quality of lip syncing.
We found that Mikah, our artist, worked well with us and followed all of the directions that we gave her. However, one problem that we continuously faced was lip syncing. This was our main challenge as Mikah found it hard to lip sync in public in front of others, this meant it didn't turn out as good as we hoped it would. Looking back on this, my group and I agreed that we shouldn't of been as lenient as we were in relation to the lip syncing, as we later realised that this was an essential aspect of the music video that should of been perfected via stricter directing.
Behind the scenes- Filming
When filming, we came to have some difficulties with our camera. In some lighting's it went blurry and looked very unprofessional. As a result, Mikah let us use her camera. This was much better quality and made filming a lot easier.
Attached are some images of behind the scene shots. Whilst filming, Mikah was completely guided by us. Because she didn't take media, and consequently wasn't in our group, it meant that she wasn't completely aware of what she had to do. The first images are from our first day of filming. We took some footage in front of a church, walking down a long pathway and also went into an estate so we could make use of our props. After analyzing the footage, we found that it wasn't effective and didn't reflect the themes and conventions of the R&B genre. This day did however make us realise what we needed to do in order to improve our footage and make use of our time.
On our second day of filming, we got some footage inside of an abandoned warehouse. This was one of our favorite pieces of footage as it came out clear and professional. We decided to film in this building because it was covered in graffiti and was the perfect 'gangster' location, which inevitably aided in the success of our theme that we wanted to create. Instead of using artificial lighting to bring the vibrant aspect to the shot, we decided to use real life vibrant backgrounds.
Our third location in London brought most of the vibrant colours into our music video. We were able to film in Leak Street tunnel The Embankment Skate Park and more, these locations had significant amounts of graffiti on them. As you can see from some of these pictures, we put the camera's close to and far away from Mikah, as well as using the zooming in tool on the camera. This was to ensure that we had a variety of different shots, including close-up's and long shots.
The last piece of filming we did was within the Medway Tunnel, this was a particularly hard place to film as the road had a bumpy surface, meaning that the camera shook a lot. As well as this, the lighting was quite yellowy from the tunnel lights and meant that it didn't match the rest of the scenes in our music video, to fix this we also filmed on the roads, which gave better lighting. Filming in the car gave us the chance to capture many close-up shots of Mikah, which showed off her piercings and as Andrew Goodwin suggested, created a trademark for our artist as this was a continuously featured shot in the video. The shaky shots came out really good after stabilising the footage. We decided to film here after getting inspiration from the Weeknds R&B song 'Starboy'. Which you can see in my real music video analysis blogs.
Behind the scenes- Editing
During the editing process, we used the editing software 'iMovie'. We used this because it was significantly easy to use and we was familiar with its aspects due to our AS year. The purpose of editing our music video was to make sure that it it was in sync with the music. We did this by slowing shots down, speeding them up and cropping/extending them. As well as this, we used the software to crop the size of some shots, to ensure that we didn't get any unwanted people in the background. Lastly, we used the software to add text the text titles 'Gangsta- Mikah'.
This is a picture of us speeding up a shot, we did this because we wanted it to match the beat of the music, this was something that was suggested in Andrew Goodwin's theory of music video's.
This is a picture of us cropping a clip, we did this so that we were able to take our any unnecessary footage, such as people in the background or Mikah slipping out of character.
This is a picture of us using the slow-motion tool, we used this to cause dramatic effect and entice the audience to watch more. This was also done to match the beat of the song.
This is a picture of us stabilising a piece of footage, this was a tool that we used frequently throughout the making of our music video, as we did a lot of dolly shots and point of view shots, in which we had to walk along uneven pavements.
This is a picture of our final product, proving we put use to the tool that enabled us to use unique fonts to end our music video by saying 'Gangsta- Mikah'. We did this so that the audience remembered our artist and music video, which is inevitably good for marketing.
We all took part in the process of editing, it was definitely one of the most challenging parts of creating our music video as we all had a lot of different views and opinions as to how we should do things. However, we managed to come to a consensus and was happy with our final product.
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