Our three logos

Logo Research

This is our first logo that we created. We used the colours grey, black and red as they all work well together and are bold. We used grey because we felt it was a good base colour for the background as it appears grungy. This fit well with the theme of our music video. We then used the blood drops as our song is about a 'gangsta', which would closely be associated with crime and even murder. We thought that incorporating this colour in the form of blood into the logo, would stand out and intrigue the audience as it's very unique compared to other music logo's. Lastly, we called it 'Grunge Records' because we believed it work really well with the song. The word grunge is defined as dirty and we thought this fit in with the dark grungy theme we are trying to create. The reason we didn't chose this logo, was because it was too simplistic and the blood may not of represented our theme as well as we thought. For instance, the blood may have reflected metal or rock music which is much more aggressive compared to R&B soul.

The next logo we made was of an owl with red eyes. We got the template of the owl from the internet as we thought it would be too complicated to make ourselves. We wanted to use an owl because they're very mysterious animals. We paired this with red eyes against the grey, which we did ourselves, as we thought this gave the logo an edge to catch the audiences attention. We also thought this would be more memorable, which benefits the record label. We employed the same font of writing, which we used because it looked edgy and is easy to read. However, when analysing the logo we thought that it didn't look professional enough for a record label logo as an owl is quite random and didn't fit in with our theme.

The last logo we made was the one we decided to use. The colour scheme of this changed as we studied our artist, Kehlani, in more detail and found that her most used colour that she wore as a lipstick was purple. We thought we would incorporate this colour as it reflects the artist and her chosen music genre. We thought that the shape of the purple looked like smeared blood which also relates to 'gangsta's' in regards to crime, we got this idea from our first logo; however we avoided the red as this made it look less violent and more mellow yet 'grungy', which is what we were aiming for. Next, we changed the font as it I thought it looked more girly, this fit well because our chosen artist, kehlani, and our chosen actress, Mikah, are both female. Because of these factors, this overall became our favourite logo.