Logo

Above is an image that my group and I created which will be our record label logo for our music video. Due to kehlani's personality, costume choice and themes she creates, we decided that calling the label 'Grunge Records' would best cohere to her as an artist. This is because her songs are mainly dark and 'grungy' in regards to the use of mise-en-scene such as the lighting (which is normally red, blue or green), her costumes are also usually of a dark colour such as black, khaki or even white. Due to these colours, we decided a dark purple as we felt it would best reflect the artist and the theme we wanted to create. Therefore we chose this colour so it attracted the same type of audience the artist has. 

Because her song is about a 'gangsta' this automatically gave us the idea of a devious, dark theme in our heads, so we decided we wanted the logo to relate to the gang culture. Because of this, we chose an edgy font that would reflect a gang as they stereo-typically use knives which are sharp and edgy. The smeared purple was used to replicate blood, this cohered to our music video as the words 'ride or die with me' are in the lyrics of the song, meaning she would do anything, even if it meant bloodshed, for her lover. To conclude, we named our record label 'Grunge Records', used dark colours and adopted a sharp font in order to create a grungy, dark and sharp theme that fit in well with aspects of our music video such as our mise-en-scene and also the lyrics to overall intrigue the audience.