Costume

Costume

My group and I came to a consensus on what we wanted Mikah to wear within our music video. Our main colours we wanted to use were black, khaki, white and grey. We chose this because it fit in with our grungy R&B soul music. We also decided that this would appeal to our targret audience (aged 16-22) because these are the colours they are most likely to wear during their adolescent years. These colours were also easy to find. These dark, plain, and neutral colours reflected Mikah's character as the deviant person she played in the music video.

We came to a mutual decision that a stripy black and white top would be affective because it reflected something a prison inmate would wear. This choice of clothing linked to our theme because we wanted Mikah to look like a 'gangsta' which is what the song is about. We paired this with a long black bomber jacket as it was trendy for our audience and also looks edgy. Because the locations we wanted to go to involved graffiti, we decided that the dark clothing would work nicely with this as it shows her dark and deviant personality in an otherwise bright and positive society. In the scene below we thought that the dark clothing contrasts the graffiti behind her and makes her stand out.

The next costume choice we chose was a grey cropped hoodie, which Mikah will wear the next time we film. We thought this would look fashionable for our audience and is also similar to Kehlani's fashion which would fit our theme. Therefore we chose our costume choices wisely in order to make Mikah stand out and fit in with the theme and R&B Soul genre.

Overall, we made Mikah come across as a strong and dominant female representative of the R&B genre, by dressing her in modest costumes that made her unique to other women featured in the R&B music video's. We did this to be a positive role model for our young, female target audience. Teaching them that they do not need to dress seductively in order to gain attention and be successful.