Mood board on our chosen target audience

Mood board on our chosen target audience

Our chosen target audience are women/girls within the age group of 16-22. We have chosen this specific age group because we believe they will relate best to the lyrics of falling in love with someone in their adolescent years that they now question when they look back on it, this may bring them back to their wild decisions when they were young and naive. We also decided to choose this gender to appeal to, as we wanted our artist to be a positive role model for them. We are going to try to do this by getting our chosen artist to wear modest clothing, which subverts from the R&B genre which usually makes women look seductive and sexual. Therefore being a good role model meant it would entice our audience to watch her more and aspire to be like her. Thus modernising the R&B genre.

We also agreed that this age group and gender will respond best to the Urban/casual costumes we are going to use as they are more likely to wear Kehlani's/our actresses style of clothing which will be modern and edgy. This will help create a relationship between the artist and audience which will inevitably aid them into following the story-line of the music video. I have used pictures of artists such as Rihanna, Willow Smith and Kehlani herself, to try and represent the R&B style best. There are also pictures of various social media sites such as Twitter and Facebook as our age group is most likely to spend their time using these apps. This will enable them to share the music video to their friends and family on different social media platforms, which is inevitably good for marketing and promoting our artist. Overall, we have chosen this specific target audience in order to create a relationship between the artist and audience. Additionally, this age group is most likely to listen to our genre, R&B, as it is modern and up-beat. This means it will receive more views and will enable the audience to relate to it.