Mood board of our character

Mood board of our chosen character

My group and I are looking to create a casual yet urban style that will best represent our artist, Kehlani. We will attempt to do this by incorporating clothing brands such as Adidas, Urban Outfitters, Topshop and more. These brands are easily accessible as they are all high-street stores which is easy to access and isn't too expensive, therefore cohering to our limited budget. I have chosen pictures of various hair styles that we are hoping to create that also is similar to the artists hair, as it reflects her style of music and message she puts across to her audience.

 For example, transitioning from short to long hair would adhere to our lyrics and show the audience that the character wants a change in their life by trying something different and outgoing. In relation to this video, it would show that the artist no longer needs love to feel loved. Overall, we are going to include use this style to our advantage, in order to intrigue our audience and cohere to the genre; R&B Soul. Kehlani typically wears dark clothing such as black, white and khaki. We felt this best represented her dark personality for the song 'gangsta' so we want to continue this image by styling our singer, Mikah, in the same way. Since Mikah is quite shy, we want her to bring out her more dark and daring/seductive side by reflecting the type of facial and body expressions that Kehlani does in her music video as this coheres to the seductive properties women seem to have in stereotypical R&B  music videos. 
Edit
We decided to change this by making Mikah a positive role model for our young female target audience. We did this by costuming her in modest, not seductive, clothing, which meant that we created a character that was strong and independent. Rather than submissive and sexual. We thought this was a more accurate representation of women in the 21st century, and brought a unique aspect to our R&B music video.